Email List Hygiene

A Retail Example of Email Validation ROI

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What’s the only thing better than seeing the ROI? Seeing ROI in graphic detail!

Our partners at Return Path, the deliverability experts, use our technology to help their clients validate their emails and boost deliverability.

Now, Return Path has produced an infographic that explains the two ways we validate email addresses and shows the ROI for a retailer that validates emails as they enter its database. Check it out – that retailer is posting an impressive return on investment!

As the holidays approach, email hygiene is essential for retailers hoping to reach out to shoppers. In fact, list hygiene is essential for every email marketer all year long!