Validity Blog

Industry News & Trends

DMA Awards 2022: The Sweet Taste of Marketing Success

It’s always fabulous getting recognized for doing great work. Basking in the glow of appreciation from your boss, colleagues, and industry peers for a job well done makes getting up and going to work each morning a much better experience. When that recognition is conferred at a glittering black-tie event, widely considered the peak of attainment...

By Guy Hanson (Vice President of Customer Engagement)

eTail Nordic: Global Lessons from the Scandinavian Email Market

We recently attended the eTail Nordic show in Copenhagen, Denmark. In preparation for my keynote address, I did some research into the...

By Guy Hanson (Vice President of Customer Engagement)

November 1, 2022

Exciting Mail Updates From Yahoo—and What They Mean for Senders

Yahoo continues to launch more great features for recipients and senders alike, following their major update of Yahoo Mail earlier this year.

By Tom Bartel and Amber Bunch

October 20, 2022

O que está acontecendo com o Gmail e os remetentes políticos?

Não importa onde você se encaixe no espectro político: a política e o e-mail podem despertar fortes emoções. Há anos, os remetentes...

August 18, 2022

What’s Going on With Gmail and Political Senders?

No matter where you fall on the political spectrum, politics and email can stir up strong emotions. For years, email senders and...

By Travis Murray (Senior Solutions Consultant)

April 7, 2022

5 Ways AI Can Take Your Emails to the Next Level

Now that artificial intelligence (AI) and machine learning are becoming mainstream, there are more and more opportunities for senders to improve their...

By Rafael Viana (Senior Email Strategist)

March 18, 2022

Validity solidifica la asociación con Iterable

Validity amplió su asociación con Iterable, la plataforma de canales cruzados que impulsa experiencias de cliente unificadas y memorables. Iterable ahora revenderá Everest,...