Email Experts Series: The impact of proper data segmentation

Hello friends, welcome back to the 250ok Email Experts Series! We have a new video for you today, in which the 250ok Experts discuss data segmentation and its impact on your deliverability.

Some of you may have already heard this info, as we posted ALL the episodes via mp3 on Soundcloud and Stitcher, but for our visual learners, we’re happy to bring you videos every other week.

Scroll down for important timestamps and bios of our Experts.

Total Run Time: 15 minutes

00:30 – How to approach and leverage data, strategies
1:35 – Common ways marketers should use data for segmenting
4:00 – Listening to and respecting subscribers’ preferences and privacy
5:30 – Personalization with segmentation, boost user experience and engagement
7:00 – Email centric vs. non-email centric data points
9:20 – Tracking engagement and analytics with 250ok platform
10:40 – How data segmentation can increase deliverability
12:00 – K.I.S.S: start off easy in segmentation strategy
14:00 – Test, test, test

About our Experts:

Anthony Chiulli: With more than a decade of email experience, Anthony embraces educating and advising email marketers on the latest trends and insights within the email industry as director of product marketing. Before joining 250ok, Anthony served in a number of leadership roles at Salesforce.

Luke Martinez: Luke is a deliverability expert with a passion for getting email to the inbox. With more than four years at SendGrid prior to joining 250ok, his intimate understanding of the email ecosystem, email protocols, and marketing best practices allows him to provide data and insights that drive engagement and results from email programs both large and small.

Sloan Simmons: Sloan is a Solutions Consultant at 250ok, where he serves as a go-to resource for customers and employees alike. With more than five years of deliverability and email privacy experience, including direct knowledge from Marketo, he provides expert insight on optimizing and improving email programs across the globe.

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