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Validity Blog

December 6, 2018

Google Introduces Email Annotations for Gmail Promo Tab

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to...

By Anthony Chiulli

Most popular

Unlocking Email Accessibility for All: What the European Accessibility Act...

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Why You Shouldn't Buy Email Lists...
Email Deliverability

November 26, 2018

Four Common Questions About Return Path Certification, Answered

Every week I have the privilege to talk to Return Path clients about their email marketing programs and how we help them...

By George Bilbrey

Email Infrastructure and Service Providers

November 20, 2018

To be dedicated or not to be dedicated, that is the question.

Whether ‘tis better to suffer the slings and arrows of spam complaints… Oh, sorry, I didn’t see you there. There are lots of choices...

By Matthew Vernhout

Email Security and Authentication

November 19, 2018

The government mandated a strict DMARC policy for .gov domains. How did they do?

In October 2017, the Department of Homeland Security issued Binding Operational Directive 18-01 focused on securing the email and web...

By Matthew Vernhout

Email Security and Authentication

November 15, 2018

Email Experts Series: DMARC to protect your brand and customers

Our next entry in the 250ok Email Experts Series finds our experts discussing DMARC, a validation tool we hold in...

By Validity Inc.

Data Quality

November 13, 2018

What Does It Mean To Be a Data Quality Ambassador?

Misleading, incomplete, or duplicate data is a root cause of decreased CRM product adoption. Failure to use CRM systems is often prompted by the...

By Brooke Maynard, Director of Marketing

Email Personalization

November 8, 2018

How to properly use third-party data to grow your list.

There seems to be a lot of confusion and bad advice in the marketplace about growing email lists with the aid of third-party data...

By Matthew Vernhout

Email Deliverability

October 31, 2018

Deliverability 101: Design your emails with framework and hierarchy in mind.

If content is king, consider layout the queen. Building the structure of an email is just as important as the content within. An improper or...

By Validity Inc.

Email Infrastructure and Service Providers

October 10, 2018

Deliverability 101: Be a reputation hero!

In the dark and grimy streets of Email-Marketopolis lurks a sinister presence. The very name strikes terror in the hearts of all citizens —...

By Sloan Simmons

Email Security and Authentication

October 5, 2018

Microsoft introduces new “verified” icons for businesses.

During Microsoft’s Surface event earlier this week, they announced a new Outlook.com experience to help users more easily identify and interact with brand’s emails...

By Anthony Chiulli