Email marketers need to understand how mailbox providers (MBPs) work. Do you?
Let’s cut to the chase. Simply put, mailbox providers (MBPs) are the gatekeepers between your email and your subscribers. Using proprietary algorithms, they filter your email into the appropriate place, be it the proper tab, the spam folder, or the inbox in general.
Marketers who are serious about their email ROI are also serious about their...
