Email Marketing

Validity’s Top Blog Posts of 2021

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 ‘Twas the last work week before Christmas, and all across Slack,
 Office workers were waiting, to finally power down their Macs… 

Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity.  

We’re in the final days of 2021—and for many, the home stretch before a long-awaited holiday break. 

But ‘tis the season for reflection. Before we close the curtains on 2021, it’s time to look back at the blogs that resonated most with our readers throughout the year. It’s been a busy year of blogging, as we worked hard to cover topics including MPP, peak sales season, and everything in between. 

We hate to play favorites, but the readers have spoken. Without further ado, here are Validity’s most-read blog posts of 2021. 

1. How to Grapple with Apple 

Author: Guy Hanson, Senior Vice President of Customer Engagement 

No surprise here—our top spot goes to a blog covering this year’s biggest change to email marketing: Apple Mail Privacy Protection (MPP).  

The announcement of MPP in June 2021 shocked most email senders—and forced many to scrap their old email marketing playbooks. 

In this post, Validity’s Senior Vice President of Customer Engagement, Guy Hanson, draws upon Validity data to offer early insights into the new feature and actionable tips for email marketers to adapt quickly. 

Looking for more guidance to navigate MPP? See how Everest, Validity’s email success platform, can help. 

2. Celebrating a Double Decade of DemandTools

Author: Jeff Foley, Senior Director of Product Marketing

The Validity team celebrated a special birthday this year: Our data management platform, Demand Tools, turned the big 2-0! (They grow up so quickly, don’t they?) 

Since DemandTools has automated 80 million data quality jobs (and counting!) over the past 20 years, we certainly had something to celebrate. This post recaps Validity’s festivities. 

Highlights include: 

  • Details on the latest version of DemandTools: the V Release. 
  • A brief history of Salesforce and how data quality challenges have evolved. 
  • A visit from celebrity guest Brent Spiner, who played the android “Data” in the television series “Star Trek: The Next Generation.” 

3. Top 3 Ways to Avoid Email Spoofing Attacks 

Author: Danielle Gallant, Senior Customer Success Manager

Your email program might be strong…but is it spoof-proof? 

Over 3 billion domain spoofing emails are sent per day—and it’s your responsibility as an email marketer to protect your brand and your subscribers from harm. 

Vigilance is particularly important during COVID-19. Spammers are capitalizing on the increased email sending volumes and general uncertainty to launch more attacks than ever before. In the height of the pandemic, spoofing attacks rose 220 percent compared to the yearly average. Unfortunately, spoofing can stump even the most experienced email marketers and lead to deliverability issues, revenue losses, and loss of subscriber trust. 

In this post, Danielle Gallant discusses how email senders are inadvertantly leaving their email programs vulnerable to spoofing attacks, and ways to tighten up security fast.  

4. Deep Dive into Sender Reputation

Author: Sridhar Chandran, Email Strategist

One of the top questions email professionals ask is, “How can I improve my sender reputation?” It’s a valid question: The quality of your sender reputation can mean the difference between an MBP delivering your emails to the coveted inbox or straight into the spam folder.  

But before we can answer this all-important question, we need to understand what email sender reputation actually means. This post offers a deep dive into email sender reputation, the factors that affect it, and steps you can take to start improving it. 

5. Google Announces General Availability of BIMI in Gmail

Author: Kelly McCann, Product Marketing Manager  

It’s the age-old email marketing question: How can I make my emails stand out in crowded inboxes? Luckily, BIMI (Brand Indicators for Message Identification) makes this herculean task somewhat easier.  

In short, BIMI shows your company’s logo next to the marketing emails you send. It sounds simple enough. But as inboxes become more congested and recipients grow more selective about their email engagement, BIMI can have a significant impact on your email performance. 

Following their general availability announcement of BIMI in July, Google joined Yahoo and Fastmail in BIMI support, making BIMI available in roughly 2 billion inboxes. 

This post explores the ins and outs of BIMI and the opportunities this feature offers email marketers.  

Happy Blog-idays from Validity

That’s all folks! Whether you’re a loyal Validity blog reader, or simply stumbled upon our page by accident, thank you for your support over the past year. 

If you missed out on these posts the first time around, be sure to check back on our blog page as we publish more can’t-miss content in 2022.