How Spicy is Your ABM Strategy? 3 Plays to Move From ‘Mild’ to ‘Hot’ 

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A bland ABM strategy is a surefire way to underwhelm the palates of your customers who—now more than ever—expect personalized, relevant outreach from brands. Watch this session to turn up the heat with Kate Adams, SVP of Marketing at Validity, as she serves up three hot takes to fire up your ABM strategy and drive more demand.