Guide to Email Marketing Metrics

How to Measure Effectiveness and Troubleshoot Problems in Your Email Program

Metrics are the lifeblood of the modern email marketing program. Marketers recognize the importance of measuring every aspect of their email program to prove their effectiveness and demonstrate their impact on the bottom line.

But which metrics are the most important? What if metrics could help you make decisions that save your business time, money, and resources, while optimizing email effectiveness and ROI?

In this guide, you’ll learn:

  • Which 16 metrics are essential to measure the effectiveness of your email program
  • Nine ways metrics can be used to troubleshoot common email problems
  • How actively monitoring meaningful metrics can drive more opportunities and revenue