Guide to Email Marketing Metrics

Troubleshoot your email program with email marketing metrics

Metrics are the lifeblood of the modern email marketing program. Marketers recognize the importance of measuring every aspect of their email program, to prove their effectiveness and demonstrate their impact on the bottom line.

But which metrics are the most important? What if metrics could tell you more than just how many emails are being opened, how many links are being clicked, and how many sales result from those clicks?

In this guide, you’ll learn:

  • Which metrics are essential to measure the effectiveness of your email program–and which aren’t.
  • Ways to move beyond faulty assumptions, rules of thumb, and best practices to find the real insights in your email marketing metrics.
  • How metrics can be used to troubleshoot many common problems in your email marketing program.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time