eBook

Guide to Email Marketing Metrics

How to Measure Effectiveness and Troubleshoot Problems in Your Email Program

Metrics are the lifeblood of the modern email marketing program. Marketers recognize the importance of measuring every aspect of their email program to prove their effectiveness and demonstrate their impact on the bottom line.

But which metrics are the most important? What if metrics could help you make decisions that save your business time, money, and resources, while optimizing email effectiveness and ROI?

In this guide, you’ll learn:

  • Which 16 metrics are essential to measure the effectiveness of your email program
  • Nine ways metrics can be used to troubleshoot common email problems
  • How actively monitoring meaningful metrics can drive more opportunities and revenue

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time