Zero-ing in on Zero-Party Data

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Implement a winning strategy for zero-party data.

Consumers expect personalized messaging from brands. But evolving privacy laws, the disappearance of third-party cookies, and Apple MPP make it difficult for brands to deliver.

Fortunately, zero-party data finally makes it possible for personalization and privacy to coexist.

To implement a winning strategy for zero-party data, read this eBook.

You’ll find details on:

  • How zero-party data differs from first-, second-, and third-party data
  • Best practices for zero-party data collection, including examples from leading brands
  • How zero-party data can be used to personalize emails for maximum impact.

Get your copy today!



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