Validity Inc. | April 3, 2019
Unique solution provides Data Trust Score, details on business impact, and actionable playbook for data quality improvement
April 3, 2019 – Salesforce World Tour, Boston, Mass. – Validity, the most trusted name in customer data quality, unveiled Validity Trust Assessments, a first-of-its-kind solution for evaluating and managing customer data. Validity Trust Assessments is an on-demand software solution that produces real-time reports that show an organization’s Data Trust Score, high-level metrics, comparative industry benchmarks and a detailed remediation plan for improvement. Businesses can use Validity Trust Assessments to quickly and continuously address customer data quality issues, understand the economic impact on their business and have more trust in their Salesforce data.
The economic impact of poor customer data quality is massive. According to Harvard Business Review, only 3 percent of companies’ data meets basic quality standards, and the Data Warehouse Institute estimates that data quality problems cost U.S. businesses more than $600 billion annually. Invalid, incomplete or otherwise inaccurate customer data is detrimental to growth and operational efficiency. While many organizations lack an effective initiative to resolve data quality problems, most businesses simply lack a cost-effective way to deal with ongoing customer data issues.
“Customer data is at the heart of just about every business decision,” said Mark Briggs, CEO of Validity, “but business leaders often wonder if they’re making sound decisions because of known issues with underlying data quality. We built Validity Trust Assessments to reveal the state of your customer data, and to quickly identify the specific steps you can take to improve – and ultimately trust – your customer data.”
Validity Trust Assessments fills critical and unresolved gaps within the data quality space. Businesses can now see a complete picture of their customer data quality and no longer need to guess where to start or what to prioritize. The solution produces real-time reports that include:
Validity Trust Assessments is easier to use and far more cost-effective than other solutions in the market. Plus, unlike other solutions, Validity Trust Assessments can be used in real time and requires no cumbersome consulting engagement to onboard and maintain. This flexibility allows users to leverage the solution in meaningful ways to improve their functional business areas. For example:
For more information about Validity Trust Assessments or to request a demo, please visit https://www.validity.com/trust-assessments.
Businesses run better and grow faster with trustworthy data. Validity is the most trusted name in customer data quality. Tens of thousands of organizations rely on Validity solutions – including DemandTools, DupeBlocker, PeopleImport, BriteVerify and Trust Assessments – to manage their customer data. With Validity, these organizations make better decisions that drive more leads, close more deals and confidently plan for continued growth. For more information, visit validity.com and connect with us on LinkedIn and Twitter.
AM Public Relations for Validity