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Validity Blog

April 11, 2019

How To Align the Customer Journey With Content and Email Marketing

According to Pew Research, 77% of Americans go online daily, a figure that includes 26% who say they go online “almost constantly,” and 43% who are online several times a day. Regardless of your niche or industry, or if your product or services are B2B or B2C focused, the above statistics show that your target...

By William Brown, Enterprise Account Executive

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Data Privacy

April 10, 2019

Looking for GDPR Compliance? Start Here.

As the EU rolls out its much-anticipated General Data Protection Regulation (GDPR) mandate, international markets are bracing for the fallout that will ensnare global...

By Validity Marketing Team

Email Engagement

March 29, 2019

Ask The Experts: List-Unsubscribe Q&A

Recently I hosted the Return Path “Ask the Experts” webinar focused on the List-Unsubscribe. The turnout and questions were great. So great...

By Validity Inc.

Email Marketing

March 27, 2019

Google Officially Launches AMP for Email

Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern...

By Validity Inc.

Email Engagement

March 27, 2019

Increase Customer Engagement With These Email Marketing Strategies

Marketers know that they can increase leads, conversions, and sales with email, but finding the right formula to make your emails...

By Validity Marketing Team

Email Marketing

March 26, 2019

How to Use Email Marketing to Promote Your Social Media Accounts

Email marketing is a great way to engage customers and prospects, as well as build brand awareness. Another lesser-known benefit of email marketing? Using...

By Alex Korpita, Account Executive

Email Marketing

March 20, 2019

Mercedes-Benz USA Wins Email Hero Award for Best Email Series

Winning the Email Hero Award for Best Email Series, this week we’re featuring

By Lauren Harris

Email Marketing

March 14, 2019

Are you overseeding when testing your deployments?

Recently at 250ok we’ve had a few conversations with new clients and partners about some of the seeding advice they received from other deliverability...

By Validity

Email Sender and Domain Reputation

March 13, 2019

How to Avoid Spam Complaints & Unsubscribes

Do you need to know how to avoid spam complaints and unsubscribes with your email marketing campaigns? Getting spam complaints and...

By Validity Marketing Team

Data Privacy

March 8, 2019

The Upside of CCPA – Benefits for Consumers

The California legislature is on a data privacy tear at the moment, and while...

By Validity Inc.