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Validity Blog

January 20, 2020

Blue Skies, Not Blue Monday – 5 Great Email Tactics to Survive 2020’s Most Miserable Day!

January 20th is “Blue Monday” (yes – it’s really a thing!). It’s officially the most depressing day of the year, because of a combination of post-Christmas bills, broken relationships, abandonment of New Year resolutions, payday poverty, low sunlight levels and cold weather. Learn more about Blue Monday here. Marketers are recognising this as a new...

By Guy Hanson

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Sales Productivity

January 9, 2020

Sales Productivity and GridBuddy: Solve Common Salesforce Pain Points

If you’re anything like me, you spend a lot of time in Salesforce clicking "view all,” waiting for related items to load, scrolling...

By Validity

Email Marketing

January 7, 2020

Email on Tap, Episode 17: Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End

  How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact...

By Nicky Copland

Email Deliverability

December 17, 2019

Email Experts Series: Ways to Monitor Inbox Placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always...

By Nicky Copland

Email List Hygiene

December 12, 2019

What is List Verification and Why is it Important?

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience -- it can be tough to...

By Lauren Harris

Email Marketing

December 11, 2019

10 Habits of Highly Effective Marketers

What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the...

By Laura Christensen

Email Marketing

December 9, 2019

B2B Companies: Increase Sales Engagement Through Social Media

If your B2B company’s marketing and sales teams have yet to harness the benefits of social media to increase sales engagement, it’s time to...

By Validity

Email List Hygiene

November 26, 2019

The sun really should set on some email addresses.

The sun never sets on the Validity empire, but it’s a good idea to actually let the sun set on some email addresses on...

By Validity, Inc.

Data Privacy

November 22, 2019

Towards LGPD and Beyond – Legal Bases for Email Marketing

Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020....

By Guy Hanson

Email Security and Authentication

November 21, 2019

How do I implement DMARC and enable BIMI?

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert...

By Matt Vernhout