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Validity Blog

January 18, 2022

10 Expert Predictions for Email in 2022

Every January, we ask ourselves the same question: "Is this the year email will die?" Fortunately, the answer is always a resounding "Not any time soon!" But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious...

By Guy Hanson (Vice President of Customer Engagement)

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Unlocking Email Accessibility for All: What the European Accessibility Act...

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Why You Shouldn't Buy Email Lists...
Email Engagement

January 13, 2022

6 Tips to Power Up Your Email Preference Center

Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their...

By Aaron Oppliger (Email Strategist)

Email Marketing

January 11, 2022

New Year’s Resolutions for Growth Marketers in 2022 

As marketers, we’re used to facing new challenges—but last year took the cake.  We fielded ongoing curveballs from COVID-19, dealt with...

By Kate Adams (Senior Vice President of Marketing)

Data Quality

January 4, 2022

Top Ways AI is Changing CRM

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives. 

By Jessica Delahunt (Senior Content Marketing Manager)

Email Security and Authentication

December 29, 2021

Demystifying the DMARC Record

The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing...

By Aaron Oppliger (Email Strategist)

Email Marketing

December 23, 2021

Validity’s Top Blog Posts of 2021

 ‘Twas the last work week before Christmas, and all across Slack,  Office workers were waiting, to finally power down their Macs...

By Jessica Delahunt (Senior Content Marketing Manager)

Email Security and Authentication

December 21, 2021

Real-Time Validation APIs: How to Prevent Theft in the New Year

When it comes to preventing bad data from entering your CRM, real-time validation can make a world of difference. But did you know it...

By Joshua Childs (Senior Product Manager, Email)

Email Marketing

December 16, 2021

6 Most Clickable Email Marketing Campaigns of 2021

With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult...

By Alyssa DiSabito (Content Marketing Manager)

Email Marketing

December 15, 2021

DMA Awards 2021: Black Tie, Red-Hot Performances

After a lockdown-enforced gap last year, Validity returned as a headline sponsor of the prestigious Data & Marketing Association (DMA) Awards....

By Guy Hanson (Vice President of Customer Engagement)

Email Marketing

December 14, 2021

Celebrating the 50th Anniversary of Email

Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing,...

By Helen Parslow (Vice President of International Marketing)