Validity for Email
Validity For Email
Improve email deliverability. Get to the Inbox. Engage recipients. Increase revenue.
Increase inbox placement and maximize campaign reach with our email deliverability tools.
Capturing recipients’ attention in an overflowing inbox is hard enough, and as email volume increases so does the complexity of the algorithms used to sort, score, and place email. To win the inbox, marketers need Validity.
- Industry-leading data from the world’s largest email delivery monitoring network
- The deepest end-to-end integrations across the email ecosystem
- Exclusive data feeds from major mailbox providers and security companies
- Prioritized inbox placement through our Sender Certification program
- 24/7 reputation and delivery status monitoring and real-time alerts
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Trusted By Over 10,000 Marketers.
Drive ROI from your email program by reaching more people.
Want to avoid the spam folder?
Email sent by participants of our Sender Certification program typically see an 8.6% improvement in Inbox Placement Rate, 61% fewer emails flagged as spam, and 58% fewer emails going missing.
Looking for more engagement?
Improve your inbox placement to over 99% and click-throughs by 20% with Everest. Our email deliverability monitoring platform improves your deliverability, reputation, creative, and engagement.
Working on list hygiene?
With better contact data, BriteVerify customers reduce unknown users by over 90%, reduce hard bounces by over 50%, and increase opens by 100% or more.
Need expert bench strength?
Our seasoned professionals can turn your email metrics into actionable, data-driven strategies, solve your email marketing challenges, find new uses for existing data, and stay current on best practices and methodologies.
Become the hero of your marketing team.
Set up time with one of our experts to see how Validity will help you get more opens, clicks, and conversions from your email marketing program.
Frequently Asked Questions
Does Validity give me any metrics or insights I don’t get from my email service provider (ESP)?
Yes! ESPs often provide basic delivered, unsubscribes, and open and click rates. Validity provides insights beyond these standard metrics, including:
- Percent of emails delivered to the inbox vs. the spam folder. (Inbox Placement)
- Sending reputation and health scores for your sending domains and IP addresses
- Blocklist monitoring
- Advanced Engagement metrics such as dwell time
- Authentication checks
- And more!
Does Validity integrate with my ESP and other marketing tech?
Validity integrates with many top ESPs and marketing platforms, providing a single-pane-of-glass view of your email performance alongside a suite of tools to optimize that performance.
An integration is not required, however. Regardless of the tech stack, marketers love our platform, which automatically curates insights and suggests solutions to detected delivery issues.
You can also leverage Validity’s extensive data networks via webhook or APIs to easily aggregate our data into your Customer Data Platform (CDP) or feed your own automations.
How is Validity different from other email optimization and monitoring platforms?
With more than 150 global partners, our data network covers over 2.5 billion mailboxes and analyzes over 3 trillion data points a year to give you the most accurate view of your email performance and reputation. While others may be able to say they “check the box”, Validity combines the deepest expertise, the broadest sets of data, and the most functionality under one umbrella, ensuring you can accurately measure email performance, optimize campaigns, identify problems, and resolve issues that prevent you from reaching more of your audience quicker and with more confidence.
How do I know my emails are getting to the inbox?
How do I improve the performance and engagement of my campaigns?
With deeper engagement insights that go beyond generic open rates such as dwell time, you can easily and quickly determine what content to which audiences best drives performance.
Customer Success Stories
“I’m impressed by the whole platform. It’s great having everything in one place instead of working with five different partners, it’s intuitive and it’s helped streamline my work tremendously.”
Jen Partin,
Sr. Email Marketing Manager,
Hickory Farms
Charlie Wijen,
Digital and CRM Specialist,
Philips
“Our inbox placement rates, sending to both B2C and B2B audiences, have risen to an impressive 91-98%. We are clear there’s a straight-line relationship between better inbox placement performance and Philips’ program revenue.”
“Email is a key channel for us, so getting this right is a must. We are delighted with the results we have seen since joining the Certification program. Our deliverability rates have increased substantially, which is fantastic.”
Neil McKendrick,
Email Manager,
Health Service Discounts