Episode 31:

2022 Email Accessibility

April 6, 2022 – 12pm ET • 9am PT • 5pm UK

Did you know 2.2 billion people around the world are visually impaired? That’s over a quarter of the world’s population! For email marketers, failing to create accessible campaigns for this audience represents a huge missed opportunity.

But this is just one dimension of email accessibility—consumers who are color blind, dyslexic, or suffer from astigmatism are also impacted.

In this edition of State of Email Live, Guy Hanson will dive deeper into this topic with Daniel Lack, Head of Digital at Growth Track and member of the DMA’s email council. They’ll kick things off by walking us through the key sections of the DMA’s email accessibility guide.

Then, Validity’s own Antony Humphreys will share his personal challenges with dyslexia and suggest tips email marketers can use to make their campaigns more accessible.

Finally, we’ll be joined by Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter, who will give us the inside scoop on how Pretty Litter’s accessibility strategy was developed.

You will learn:

  • Which email programs are doing accessibility well
  • Why dark mode is an important part of the accessibility toolkit
  • Design best practices and key elements to focus on
  • How your email sounds when Alexa reads it aloud

Plus, Rafael Viana will review global email trends across key performance indicators covering volume trends, inbox placement, and subscriber engagement.

You can’t afford to miss these insights! Register now to join us on Wednesday, April 6th at 12pm ET / 5pm UK.

Register Now!


Guy Hanson

Vice President, Customer Engagement, Validity

Daniel Lack

Head of Digital, Growth Track, Member of Email Council and Chair of Email in Practice Hub, DMA UK

Matthew Seifert

Senior Director, Retention & Monetization, Prettylitter

Antony Humphreys

Solutions Consultant, Validity, Member of Email Council, DMA UK

Rafael Viana

Senior Email Strategist, Validity