Episode 24:

Bridging the Reporting Metrics Gap

Sept. 1, 2021 – 12pm ET • 9am PT • 5pm UK

Most email marketers think they’re doing a great job communicating with their subscribers and sending them relevant content. However, according to the DMA’s Email Research series (sponsored by Validity), consumers don’t always feel that’s the case!

All too often, marketers lack the right data to measure their true effectiveness. In this edition of State of Email Live, we’ll be joined by Rabia Khan, Marketing Chapter Lead at Direct Line Group. She’ll draw on her expertise to discuss the gaps in perceived email relevance, the data she uses to bridge them.

Attendees will learn:

  • Why more than 20% of marketing emails never reach the inbox (and how to fix this)
  • Why click-throughs only represent ¼ of total responses
  • How subscribers really feel about email relevance
  • How BIMI will increase open rates through increased trust and recognition

Hosted and moderated by Guy Hanson, this webinar will also feature the latest in email and data trends, presented by Rafael Viana.

Plus, we’ll be launching a brand-new infographic that visualizes the key challenges discussed in the webinar, as well as succinct tips and tricks for how to deal with them. Register now to join us for another info-packed hour on September 1!

Register Now!

MEET YOUR SPEAKERS

Guy Hanson

VP, Customer Engagement (INTL), Validity

Rabia Khan

Marketing Chapter Lead, Direct Line Group

Rafael Viana

Senior Email Strategist, Validity

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

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Validity for Sales Productivity

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