Episode 24:

Bridging the Reporting Metrics Gap

Sept. 1, 2021 – 12pm ET • 9am PT • 5pm UK

Most email marketers think they’re doing a great job communicating with their subscribers and sending them relevant content. However, according to the DMA’s Email Research series (sponsored by Validity), consumers don’t always feel that’s the case!

All too often, marketers lack the right data to measure their true effectiveness. In this edition of State of Email Live, we’ll be joined by Rabia Khan, Marketing Chapter Lead at Direct Line Group. She’ll draw on her expertise to discuss the gaps in perceived email relevance, the data she uses to bridge them.

Attendees will learn:

  • Why more than 20% of marketing emails never reach the inbox (and how to fix this)
  • Why click-throughs only represent ¼ of total responses
  • How subscribers really feel about email relevance
  • How BIMI will increase open rates through increased trust and recognition

Hosted and moderated by Guy Hanson, this webinar will also feature the latest in email and data trends, presented by Rafael Viana.

Plus, we’ll be launching a brand-new infographic that visualizes the key challenges discussed in the webinar, as well as succinct tips and tricks for how to deal with them. Register now to join us for another info-packed hour on September 1!

Register Now!


Guy Hanson

VP, Customer Engagement (INTL), Validity

Rabia Khan

Marketing Chapter Lead, Direct Line Group

Rafael Viana

Senior Email Strategist, Validity



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