Case Study

Validity’s Data Quality Solutions Help Argyle Manage a Highly Customized Salesforce Database

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Argyle Executive Forum manages more than 200 live events each year that offer unparalleled networking opportunities and access to cutting-edge best practices and innovative solutions. The company depends heavily on Salesforce, the industry-leading customer relationship management system, to manage their data. In fact, it is so critical for them to have a reliable and easily-updatable platform for their data management needs, that their mindset is, “If it’s not in Salesforce, it didn’t happen.”

Argyle has been using DemandTools and its multiple modules to manage its Salesforce org since 2006 and couldn’t be happier with the results. “I generally recommend to any admin that they use DemandTools,” explains Gerry Marletta, Director of Technology Operations at Argyle. “DemandTools is capable of so many things, and is going to protect you in so many ways.”

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