The State of CRM Data Management in 2025

CRM data management grows more challenging every year. With increasingly complex tech stacks and advancements in AI, how can businesses keep up?

Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like: 

• 37% of CRM users reported losing revenue as a direct consequence of poor data quality. 
• 76% said less than half of their organization’s CRM data is accurate and complete. 
• 29% of respondents at VP-level or above feel pressure to use AI as a replacement for hiring. 

We’ll also uncover answers to crucial questions, including:

• What are the biggest drivers of poor data quality—and what can be done to fix them? 
• How is AI reshaping the way businesses approach data management? 
• Why do leadership and users often disagree on CRM priorities?
  

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