Twenty years ago, Salesforce revolutionized how companies keep track of customer data. Since then, CRM Admins like you have invented and reinvented the job. What started as one-off deduplication initiatives soon evolved into new processes. Automations. Governance.
In our eBook, The Evolution of the CRM Admin, we’ll take you on a journey through time, from the early years of Salesforce’s inception to the modern age and beyond. You’ll discover: