Discover the top five lessons CRM Admins have learned over the last 20 years.
Twenty years ago, Salesforce revolutionized how companies keep track of customer data. Since then, CRM Admins like you have invented and reinvented the job. What started as one-off deduplication initiatives soon evolved into new processes. Automations. Governance.
In our eBook, The Evolution of the CRM Admin, we’ll take you on a journey through time, from the early years of Salesforce’s inception to the modern age and beyond. You’ll discover:
- The top five lessons CRM Admins have learned over the last 20 years
- How your job has changed and what you can do to stay ahead of the curve
- Tips to ensure your CRM is working for you—not the other way around
- Tools to help you improve your data quality