How one sender saved their Black Friday performance.
In today’s marketing climate, an “email insurance policy” like Validity’s Sender Certification program is a must.
To fully understand its impact, watch this five-minute video to see what happened when one sender deactivated Sender Certification—and had to scramble before the busy Black Friday weekend.
- New threats to the email landscape that make deliverability more challenging than ever.
- Uplifts Certified senders see in terms of inbox placement rate and email ROI.
- How Certification saved one sender’s Black Friday email performance—as well as over $2 million in annual email revenue.