The Cost of Not Insuring Your Email Program—One Sender’s Certification Saga

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How one sender saved their Black Friday performance.

In today’s marketing climate, an “email insurance policy” like Validity’s Sender Certification program is a must.

To fully understand its impact, watch this five-minute video to see what happened when one sender deactivated Sender Certification—and had to scramble before the busy Black Friday weekend.

We’ll explore:

  • New threats to the email landscape that make deliverability more challenging than ever.
  • Uplifts Certified senders see in terms of inbox placement rate and email ROI.
  • How Certification saved one sender’s Black Friday email performance—as well as over $2 million in annual email revenue.