Case Study

Marks & Spencer Case Study

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Marks & Spencer Sees Faster Delivery and Incremental Gains in Placement Leading to Higher Engagement and More Sales

In an effort to ensure their campaigns always reach customers’ inboxes, Marks & Spencer, one of the UK’s oldest and most loved retailers, works with Validity to increase inbox placement at major mailbox providers, to improve open and click rates, and reduce bounce rate by 86%.

Read how M&S significantly reduced filtering and throttling of its email marketing campaigns.