FACT SHEET: DYNAMIC OPTIMIZATION

SENDING SOLUTIONS THAT GO BEYOND BEST PRACTICES

Return Path uses advanced analytics to provide customized sending recommendations to increase deliverability and engagement helping email marketers drive results for increased revenue.

In this download, we give an overview of each of our Dynamic Optimization solutions and how they work to give you the data and actionable insights you need to take your email program to the next level.

You’ll also learn why Dynamic Optimization is important to solving hard-to-read list problems like list fatigue and disengaged subscribers. Within Dynamic Optimization, we’ve developed solutions that solve specific email issues using your email data, Return Path’s deep deliverability experience, and advanced data analytics techniques.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time