Email List Strategy


Email is by far the most prolific business-to-consumer marketing channel. But a successful email program requires a high quality list of engaged subscribers. Consequently, an email list strategy plays an important role in overall marketing performance.

But what are the most significant barriers to the success of an email list strategy, and how are marketers overcoming them? To find out, Return Path, in partnership with Ascend2, fielded the Email List Strategy Survey and completed interviews with 245 marketing influencers from 69 companies, primarily conducting business in the B2C space.

In this report, Email List Strategy, we share the opinions of these marketers on topics including:

  • The importance of quality data
  • How email list quality and size are changing
  • Tactics used to achieve success
  • Barriers to list strategy success
  • And more!
Read Now



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features