Report

Marketer Email Tracker 2021

This DMA research reports on what marketers want from email marketing campaigns, and how.

Email remains the most relied upon channel for many brands (72%) across the customer journey but are marketers and consumers really aligned?

The pandemic has created major changes in the way consumers engage with their marketing emails. Senders have responded, but how well have they responded to increased needs for useful information and a more personal touch? Sponsored by Validity, the Marketer Email Tracker highlights critical gaps that have developed in businesses’ understanding of their customers when the key data to help respond to these changes is not available.

Download your copy and discover:

  • the challenges brought about by the pandemic, how marketers adapted and which of these new processes are here to stay
  • what relevance is and whether it matches what your consumers want from you
  • what the current ROI for email marketing
  • which content is most effective and so much more

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time