BrandAlley was established in France in 2005 and is now a leading online department store offering members flash sales with discounts of up to 80 percent off more than 300 designer labels. In 2017, BrandAlley introduced its own ready-to-wear “BrandAlley La Collection” womenswear, with plans to expand into menswear and childrenswear. BrandAlley’s e-commerce website operates in various European countries and currently ranks as France’s 15th most popular retail site, averaging over 7 million visitors every month.