Established in France in 2005, BrandAlley is a leading online department store offering members flash sales with discounts of up to 80% off more than 300 designer labels. In 2017, BrandAlley introduced their own ready-to-wear womenswear called “BrandAlley La Collection” with plans to expand into menswear and childrenswear. BrandAlley’s e-commerce website operates in various European countries and currently ranks as France’s fifteenth most popular retail site, averaging over 7 million visitors every month.