Everest

2015 Deliverability Benchmark Report

ONE IN FIVE EMAILS NEVER REACHES THE INBOX

Worldwide, just 79 percent of commercial emails land in the inbox. This means that one out of every five emails never reaches the intended recipient. Instead, it’s either sent to a spam folder or goes missing—most likely blocked by the mailbox provider.

In this report, we share our findings on worldwide inbox placement rates, including:

  • Global inbox placement trends
  • Deliverability statistics for individual countries
  • Industry-specific inbox placement rates, plus year-over-year changes
  • Key “best practices” in deliverability that marketers may be missing out on

It’s clear that maintaining a high inbox placement rate isn’t getting any easier—but it’s more important than ever before. Developing a better understanding of inbox placement can help you improve this critical metric and build stronger relationships with customers.

Download the Report

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time