The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
As Black Friday 2025 comes into focus, email subject lines are more important than ever. In our Litmus State of Email 2025 report, we asked consumers the main reasons why...
Viajar Barato is a Brazilian online travel agency that offers a wide range of tourism and entertainment products, including vacation packages, hotel bookings, tickets, tours, and cruises—all conveniently accessible from the comfort of your home.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Validity’s Julie Stuck shows you how to make the most out of consumer data in your campaigns.
Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like: 37% of CRM users reported losing...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
November 26, 2013
Ok. So it’s not my anniversary, but who doesn’t like to celebrate a special occasion? Your subscribers are no different. While many marketers have hopped on the birthday email bandwagon (check out here and here for insights on these triggered emails), not as many have implemented triggered...
September 27, 2013
Signal Spam, the French-based anti-spam initiative founded in 2005, is a unique organization. Their member roster includes Senders, ISPs, Security Vendors, Law Enforcement and...
September 16, 2013
Return Path will be holding our first webinar for Australia and New Zealand on the 24th September. Join us for this 45 minute...
May 9, 2013
It’s 2013, what can you really do with two dollars? Maybe buy a pack of gum, snag two cheeseburgers off the dollar menu, create...
February 18, 2013
I remember when I got hold of my first DMARC reports, almost a year ago. Finally, something new and shiny for me to...
February 14, 2013
Can setting up a DMARC record really be that easy? Absolutely! Remember, it’s only one line of text. Honestly, it’ll probably take you...
November 6, 2012
If you have noticed your email authentication key for DKIM failing recently, you are not...
October 17, 2012
We talk a lot about the importance of gleaning subscriber feedback, providing various choices with your mailstream, and essentially giving the subscriber control over...
September 6, 2012
Over the past several years I reviewed the deliverability and reputation of many marketers. While every company has their strengths and weaknesses when it...
March 13, 2012
For the world's largest and most valued brands email is both vital to success and also extremely complex. Take, for example, our client IHG...
