Clean Data Fast
Salesforce Duplicate Management
The Validity DemandTools platform provides duplicate management to maintain data accuracy and improve efficiency in your business processes. Find, merge, and prevent duplicate records from misleading your sales and marketing teams and adding friction to your customer journey.
Deduplicate your Salesforce data—fast!
Automate tasks to work more efficiently and maintain clean data.
Get accurate, report-ready data you can trust.
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How DemandTools Turns Data Dilemmas into Data Delights
Data Quality Profiling
Know where to begin your data quality journey by knowing where you are. Understand your current data quality with key metrics such as number of duplicates and invalid email addresses and know where to focus your Salesforce data cleanup.
Deduplication and Duplicate Prevention
Stop duplicates from messing with your marketing campaigns and Lead queues. Eliminate and prevent duplicates on standard objects, custom objects, and across objects with flexible matching techniques and rules to retain the right records and field data.
Mass Updating Salesforce Data
Don’t let Salesforce data with different formats complicate your reports and prevent accurate segmentation. Apply standardization and mass updates to your data using formulas, picklist values, or user-defined values without exporting from Salesforce.
Record Ownership Management
Protect customer relationships by managing team and territory changes as they occur. Maintain accurate record ownership quickly with flexible reassignment settings that don’t force you to reassign child objects with the parent and allow you to split territories based on the percentage of records each user should own.
Automatic Data Maintenance
Use the talent on your team for projects that need thought, not repetitive tasks. Leave the daily data maintenance to DemandTools’ automated processes and stay informed with alerts that keep you moving at the speed of data.
All-in-one Salesforce data quality platform with duplicate management
starting at $11/mo.
“The amount of data analysis and data cleanup that can be done with this tool is immeasurable. DemandTools highly reduces the amount of manual cleanup that is needed and is organized in a way that solves the troublesome processes that end up being blockers. The training modules, certification options, and 1×1 customer service have been an added bonus!”
Allie McVey | Process Improvement Analyst – The Guardian Life Insurance Company of America
Frequently Asked Questions
How does DemandTools allow me to do my job more effectively?
DemandTools reduces the time needed to clean and maintain Salesforce data by 80% which means everyone has constant access to clean, reliable data used to create and nurture customer relationships. This also frees up the data managers’ time to work on other projects instead of repetitive tasks that can be automated with DemandTools.
Why do Salesforce data professionals choose DemandTools?
DemandTools has been a trusted partner in the salesforce ecosystem for over two decades for its pioneering data quality and management solutions. It has also been voted by customers as the easiest data quality solution to admin, easiest and fastest solution to implement, the solution that best meets requirements, and easiest to do business with. Additionally, our support team is the best in the industry, providing our customers with valuable Salesforce data quality and DemandTools insights.
Who are the primary users of DemandTools?
DemandTools is a versatile tool with functionality beneficial to many teams. Admins, Marketing Operations, Sales Operations, Business Analysts, and System Analysts are our most prevalent users, but we also see many teams extend DemandTools access to other power users in the organization.
What are some of DemandTools advanced capabilities?
DemandTools is unmatched in many ways, but these are a few of our favorites:
- Fast and straightforward undo options for record updates and merges.
- Custom matching against multiple objects before importing records to ensure no duplicates are created.
- Being able to calculate field aggregate and roll up summaries without creating fields or changing your Salesforce configuration.
- The only solution that can merge Accounts and Contacts and other records in a parent-child relationship in the same process.
- Constant monitoring of your data quality with alerts and scheduled processes.
What is the typical ROI for DemandTools customers?
On average, DemandTools customers report a 418% ROI over 3 years.
Why should IT leaders consider DemandTools?
In addition to the reasons noted in the question “Why do Salesforce data professionals choose DemandTools?”, IT leaders enjoy having DemandTools in their tech stack because:
- The pricing structure makes it easy to budget for a 3- or 5-year plan.
- The output of the solution provides benefits across the organization especially sales, marketing, and service.
- It is a low lift solution for an IT team to implement, support, and maintain and it is a more secure option.
- Full control over who can access DemandTools and permission levels within the platform.
- Real-time alerts when data is changed, or a process encounters an error.
Featured Resources
The State of CRM Data Management in 2024
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Touch the Clouds: 6 Steps to Prep Your Database for Salesforce Data Cloud
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