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Validity Blog

April 29, 2025

The BIMI Battle: An Analysis on BIMI Adoption and Implementation

Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you build trust and making your emails stand out. It promises better brand recognition and maybe even higher open rates.   To better understand BIMI adoption, I conducted a small analysis on...

By Rafael Viana (Sr. Email Strategist)

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AI

April 14, 2025

The Top 5 Things Executives Should Consider When Implementing AI

Artificial intelligence (AI) is transforming industries, enabling businesses to automate tasks, enhance decision-making, and uncover new growth opportunities. However, successful AI...

By Olivia Hinkle (Director, Product Marketing)

Email Deliverability

April 9, 2025

Improving Email Engagement by Understanding Negative Signals

The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about...

By Megan Farquharson (Email Strategist)

Sales Productivity

April 1, 2025

How to Update Your Salesforce Pipeline in Minutes, Not Hours

A well-maintained and accurate sales pipeline is crucial for sales reps to maximize efficiency, predict revenue, and close deals effectively. But maintaining...

By Andrew Fragias (Product Manager)

Email List Hygiene

March 27, 2025

How to Explain Email Sunsetting to Your Boss

Email marketing is a powerful tool for businesses. However, email programs require regular upkeep, particularly when it comes to managing unengaged subscribers.

By Julie Stuck (Email Strategist)

Email Marketing

March 20, 2025

CRMs, CDPs, ESPs, and Everest: Demystifying the Martech Stack

Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...

By Danielle Gallant (Senior Email Strategist)

Sales Productivity

March 17, 2025

The Hidden Productivity Pitfalls of Salesforce List Views

Salesforce list views are essential for users who need to filter, view, and update records efficiently. However, despite their benefits, list...

By Andrew Fragias (Product Manager)

AI

February 19, 2025

Top 6 Learnings From Building My First Agentforce Agent

Agentforce has taken the Salesforce and AI world by storm, aiming to revolutionize a user’s day-to-day tasks through agentic workflows.   Over...

By Andrew Fragias (Product Manager)

Email Engagement

February 10, 2025

A Marketer’s Guide to Opt-in Best Practices

Today’s email landscape is shaped by rising subscriber expectations and evolving mailbox provider (MBP) standards designed to enhance the user experience. In this environment, getting...

By Rafael Viana (Sr. Email Strategist)

Email Security and Authentication

January 29, 2025

DMARC Adoption: A Deep Dive into the Current State of Email Authentication

Last year, Gmail and Yahoo raised the bar for email authentication by requiring sending domains to have a valid DMARC record

By Rafael Viana (Sr. Email Strategist)