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AI

September 5, 2025

Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing

In recent years, marketers have flocked to AI—but their audiences aren’t quite sold.  Martin Sorrell, founder of the global WPP advertising empire, summarized AI’s timeline perfectly. He referred to 2023 (the arrival of Chat GPT) as the year of “wow!”, 2024 as the year of “how?”, and 2025 as the year of “now!”

By Guy Hanson (VP of Customer Engagement)

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Email List Hygiene

August 21, 2025

How Do I Seed Test My Triggered Email?

Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition...

By Taylor Gold (Sr. Director, Certification)

Email Deliverability

August 20, 2025

Deliverability Metrics That Matter: Beyond Open Rates in a Privacy-First World

If there's one thing to say about the landscape of email metrics, it's that it's constantly changing. The email marketing industry now measures success using...

By Validity

Email Marketing

August 1, 2025

The Dangers of Misleading Subject Lines: “Sale Ends at Midnight” and Other Legal Pitfalls 

Email remains a phenomenally effective marketing channel. The Litmus State of Email 2025 report quotes an...

By Guy Hanson (VP of Customer Engagement)

Email Security and Authentication

July 28, 2025

Why Does DMARC Fail? Troubleshooting Email Authentication Issues

Why Does DMARC Fail? Troubleshooting Email Authentication Issues Email is one of your most important communication tools, whether you're running marketing campaigns, prospecting new clients, or...

By Validity

Email Deliverability

July 9, 2025

The Perfect Storm: How Two Major Industry Changes Impacted Email Engagement

It often seems the one constant in the email industry is that the email industry is constantly changing! Mailbox provider requirements, email filtering,...

By Laura Christensen and Rafael Viana (Professional Services Team)

Email Marketing

July 7, 2025

Email Accessibility in 2025: Why It Matters More Than Ever (and How to Get It Right)

Email accessibility has always been an important part of inclusivity—and thankfully, more states and countries are finally starting to prioritize it.  

By Megan Farquharson (Email Strategist)

Email Deliverability

July 1, 2025

Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next

Since launching in 2018, Gmail annotations have evolved into a key feature of Gmail’s promotions tab.   What exactly are they? 

By Danielle Gallant (Sr. Email Strategist)

Email Infrastructure and Service Providers

June 24, 2025

Unlocking Email Accessibility for All: What the European Accessibility Act (EAA) Means for Your Campaigns

Would you ever willingly alienate 25 percent of your marketing audience?  Of course not. But if your content isn't built on a...

By Guy Hanson (VP of Customer Engagement)

Email List Hygiene

June 2, 2025

Why You Shouldn’t Buy Email Lists

Buying email lists for marketing seems like a quick fix. It offers instant contacts, fast growth, and less effort, but this shortcut can lead...

By Validity