DemandTools from Validity Clean CRM data for campaigns that convert.
Automate data quality at scale to power accurate personalization, relevant campaigns, and stronger customer connections.
Leading brands around the world trust Validity.
Clean data. Better campaigns. Real results.
Maintain marketing-ready data.
Merge and prevent duplicates for precise targeting, accurate lead counts, and consistent customer experiences.
Segment and personalize confidently.
Standardize and easily update records for accurate segments and real personalization.
Build trustworthy campaign reports.
Get clear insights and make confident decisions that drive growth with reliable data.
For GTM teams that thrive on clean, reliable data.
Execute precision marketing without being sabotaged by dirty data. Whether you’re segmenting audiences, scoring leads, or launching your next big initiative, DemandTools automatically keeps your CRM data clean, complete, and campaign-ready—so your team can move faster and drive real results.
Keep your Salesforce org clean, up-to-date, and under control—in a fraction of the time. Whether you're prepping for a data migration, system integration, or a complete data cleansing overhaul, DemandTools equips you with the right tools and ensures your CRM data is standardized, deduplicated, and ready for what’s next.
Maintain business data that’s ready for anything—without maxing out your team. Whether you're implementing AI, maintaining compliant data, or delivering the quarterly board report, DemandTools provides your business with clean, accurate data backing every decision and digital transformation.
Deliver CRM data that supports winning opportunities and increases sales team efficiency. Whether you’re routing leads, forecasting pipeline, or enabling sales with clean account data, DemandTools ensures your CRM stays accurate, complete, and aligned with go-to-market goals.
Hear from DemandTools customers
DemandTools features
Email validation
Verify emails and show results in Salesforce, powered by BriteVerify from Validity.
Discover how businesses like yours succeed with DemandTools.
“We never want to dissuade a student from getting the help they need because of a technical issue. This is a place where DemandTools really comes in handy.”
Lead Data Strategist, University of Arizona
“It’s no joke when DemandTools allows you to take a task that would take hours and turns it into minutes.”
Senior Salesforce Administrator, Transfr
“We literally saved one person working full-time merging duplicates. We now use that person to work on something more productive.”
Strategy & Operations at Akamai Technologies, Inc.High-impact marketing starts with high-quality data.
See how DemandTools delivers more power, speed, and control than Salesforce’s built-in tools.
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Ease of use
One platform designed for speed and control—for all your Salesforce data quality needs.
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Email validation
Built-in email validation powered by BriteVerify.
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Import and Export
Seamless data loading that preserves data quality with built-in field transformation, deduplication, and multi-object imports.
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Deduplication
Rapid processing for automatically removing thousands of dupes in minutes using comprehensive matching logic for standard, custom, and cross-object comparison.
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Mass updates
Fast, in-platform bulk updates on all objects—no exports needed.
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Record ownership management
Automatic, rule-based ownership assignment for standard and custom objects.
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Automation and scheduling
Run automated processes on a schedule—tailored to your needs, no manual effort.
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Data health visibility
In-platform tools to analyze data quality, so you know where to focus improvements.
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Alerts and monitoring
Continuous monitoring, alerts, and proactive data health insights.
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Audits and compliance
All data processes tracked in one spot for transparency in data practices.
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DemandTools FAQ
Have a different question about how DemandTools works or the DemandTools pricing plans available?
Get in touch with one of our specialists.
DemandTools is a Salesforce data quality and management platform that helps marketers clean, monitor, and maintain their marketing data. By ensuring your CRM data is standardized and duplicate-free, you can be confident your campaign personalization, segmentation, and reports are accurate.
DemandTools automatically finds and removes invalid or duplicate contacts, and verifies email addresses. This way, your campaigns reach real, verified leads—cutting down on bounces and protecting your sender reputation.
Yes. DemandTools is built to scale with your marketing data. Whether you have thousands or millions of records, tasks like deduplication, standardization, and data loading can be automated and executed efficiently.
Absolutely. DemandTools works with Salesforce and supports standard and custom objects, allowing marketers to maintain clean, actionable data without disrupting workflows.
By automating repetitive data tasks and expediting manual intervention, marketers reduce data clean up time by 80 percent—freeing your team to focus on strategy, campaigns, and revenue-driving initiatives.
Yes. Accurate and deduplicated data allows for precise audience segmentation, better personalization, and more effective multi-channel campaigns.
DemandTools is consistently rated fastest implementation on G2, as it takes about 10 minutes to install and start cleaning data. DemandTools offers a user-friendly interface, preconfigured scenarios, and flexible tools that let marketers start cleaning and managing data quickly. Our support team and resources ensure your team gets up and running with minimal effort.
Yes. DemandTools can assess your data and show you where to focus your efforts. Then, it will monitor your data for issues and alert you to take action to maintain data integrity.
DemandTools from Validity formerly known as CRMfusion DemandTools, was a pioneer in Salesforce data quality and has been a leading solution for over 20 years.
We take the responsibility of safeguarding your data very seriously. That’s why we implement industry-leading security and privacy measures to protect your information, minimize risk, and ensure full compliance, including:
