Akamai builds trust in its CRM by cleaning data 300x faster.
Manual data cleanup negatively impacted employee productivity, morale, and sales effectiveness.
Duplicate management, data modifications and standardization, and import management.
The DemandTools platform includes tools allowing Akamai to manage all aspects of its data in bulk with repeatable processes, instead of record by record or need by need. The Akamai team could now automatically dedupe, standardize, and route data as it came in from different sources and use features like Single Table Dedupe, MassEffect, and PowerGrid to manage the data in minutes – not months. The team expected the new data hygiene practice to dramatically improve its effectiveness as an organization.
Less time spent cleaning up data and more time spent increasing sales.
Akamai also accelerated its certification process, increasing the amount of clean accounts in Salesforce from 60% to 90%. Additionally, due to increased trust in the data, the team has been able to put more focus and energy into growing sales.
“Validity’s DemandTools has given our team the ability to quickly and easily ensure the quality of our data, allowing our sales team to trust it, which enables them to sell better than ever before,” said Makwana. “We’re especially fond of the DupeBlocker, PowerGrid, MassImpact, MassEffect, and Single Table Dedupe features, which have not only helped our sales, but have also been used to assist other business functions such as marketing.”