Email Engagement Analytics
Get detailed email engagement analytics to improve data-driven decision making and maximize response and conversion rates.
Go Deeper into Audience Behaviors to Enhance your Email Engagement Strategy
Everest goes beyond the metrics you get from your email service provider (ESP). It provides deeper engagement insights and analytics for a more defined view of your recipients and how they interact with your content. Understand the time of day your emails are opened, what devices they are opened on, and how long people are looking at them.
Filter your engagement data by mailbox provider, platform, location, and more to understand high- and low-performing segments. Your ESP can tell you if an email arrived. Everest will tell you if it went to the inbox or the spam folder. Your ESP can approximate how many emails were opened. With Everest, you’ll know how long they spent reading the email.
Using email analytics software like Everest means more insights into behaviors, which means better optimizations, leading to better outcomes across your email campaigns.
Quickly Identify Trends in Your Data to Optimize Your Campaigns
Everest makes it easy for you to spot trends in your data so you can identify what works well and what needs to be improved. The recent activity chart allows you to quickly see short-term trends, long-term trends, and metric outliers over the past 30 days. Determine baseline metrics for your business to evaluate over-performing or under-performing campaigns and identify the root cause.
Your inbox placement results will help you understand if low engagement was a result of poor deliverability. Enthusiasm data will show if your content isn’t meeting recipient expectations. Our email analytics tool allows you to make data-driven decisions about how you can refine your campaign strategies to improve performance.
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Get a Complete View of Your Email Performance to Drive Strategic Decisions
A holistic view of your email engagement is critical to drive informed decisions about your email strategy. Our email marketing analytics tool combines the engagement data you get from your ESP with deeper metrics into a single dashboard. Easily view all your engagement metrics in a single interface and drill down into performance by mailbox provider.
Your engagement data is correlated throughout other tools in Everest, helping you make data-driven decisions to optimize your campaigns.
When viewing your content renders for an upcoming campaign, you’ll see the percentage of opens coming from each device so you can focus on the mail clients that are most used by your recipients. With all your data in one place, you have the most accurate view of your email performance without piecing together information from separate sources.
Get Deeper Insights Into Your Audience and How They Interact With Your Emails
Set up time with one of our guides today to see how Everest will help you get more opens, clicks, and conversions from your email marketing analytics tool.
Contact us to schedule a demo and start optimizing your email engagement today with our advanced email marketing analytics software!