Invest in cleaner data.
Unlock smarter marketing.
Find the pricing plan that gives your marketing team the data confidence to segment smarter, personalize faster, and convert more leads.
Packages
DemandTools Elements Edition
The fastest path to accurate imports and duplicate-free Salesforce data.
Elements features:
- User friendly imports with built-in field standardization and customizable record matching.
- Comprehensive exports for data analysis and list building.
- Intuitive delete functions to remove junk data that create dead-end leads.
- Email address verification on any object, powered by BriteVerify.
- Automated, bespoke deduplication including lead to contact and lead to account.
- Real-time duplicate prevention with auto-merge and auto-convert capabilities to keep lead queues actionable.
DemandTools
The platform that keeps your data organized, up-to-date, and ready for every campaign—no matter how fast you scale.
DemandTools featuresEverything in Elements, plus:
- Unlimited assessments to pinpoint problems and maintain campaign-ready data.
- Automated record maintenance for sharp segmentation and campaign execution.
- Grid-style editor for hands-on, real-time updates in a fraction of the time.
- Complete control during territory changes to keep leads routed correctly.
- Powerful options for matching spreadsheet data to Salesforce and enriching it with CRM fields.
- Multi-org support to keep your data operations connected.
- Real-time notifications to ensure your data is always marketing-ready.
Compare packages
DemandTools Elements Edition |
DemandTools |
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CRM |
Salesforce |
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| Assess Identify problem areas in your data and focus cleanup where it counts. |
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| Import Load data into Salesforce via Insert, update, and upsert functions. |
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| Multi-object import | |
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| Insert | |
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| Update | Key Field & Match Conditions |
Key Field & Match Conditions |
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| Upsert | Key Field & Match Conditions |
Key Field & Match Conditions |
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| Field standardization | |
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| Data source | .xlsx, .csv |
.xlsx, .csv, Salesforce orgs, MySQL, MSSQL, Dynamics 365 |
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| File size limit | 50 mb |
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| Automatic imports | |
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| Export Export records from any object, including archived Activities and Content documents. |
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| Delete Delete records from any object using a file of record IDs or querying the records to purge. |
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| Verify Validate email addresses on any object, powered by BriteVerify. |
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| Dedupe Automated and on-demand deduplication for standard and custom objects. |
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| Duplicate dashboard | |
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| Standard objects | |
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| Custom objects | |
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| Record selection criteria | |
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| Fuzzy matching logic | |
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| Custom matching rules | |
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| Custom winning record rules | |
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| Custom field rules | |
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| Cross-field matching | |
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| Pre-configured scenarios | |
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| Automatic deduplication | |
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| Dedupe from a file | |
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| Undo merge | |
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| DupeBlocker Prevent duplicates as records are being created or updated. |
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| Modify Mass-update and standardize field values, calculate field aggregates, and count related records. |
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| Match Compare external data against records in Salesforce and export the matches. |
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| Tune View thousands of records in a grid-style layout and make real-time updates. |
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| Convert Convert Leads into new or matching Contacts or link to an Account. |
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| Reassign Manage record ownership and territory changes. |
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| Notifications & Usage Tracking Get real-time usage alerts and track historical usage. |
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| User Management Give each user access to the functionality best suited for their role. |
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| Support Rely on expert support for technical help and data quality thought leadership. |
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| Live, weekly office hours | |
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| Email support | |
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| Documentation & video library | |
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| Personalized support from Customer Success Team | |
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DemandTools FAQs
Have a different question about how DemandTools works or the DemandTools pricing plans available?
Get in touch with one of our specialists.
- No limits.
We believe in giving you full access to your data—no caps, no friction, no user or record limits. - Data fluctuates.
Record volumes naturally rise and fall throughout the year. Record-based pricing simply doesn’t support the changing needs of most organizations. - Easier budgeting.
Flat, predictable pricing makes it simple to budget for DemandTools—no surprises at renewal time.
On average, DemandTools customers report a 418% ROI over 3 years.
As often as you like—there are no limits on how many assessments or data management jobs you can run.
DemandTools respects Salesforce permissions and profiles, ensuring users can only modify records they’re authorized to access.
Yes. You can connect and manage data across multiple orgs—ideal for complex environments or mergers.
Absolutely. Marketing Ops, Sales Ops, and IT teams use DemandTools to clean, monitor, and maintain data faster and more accurately across departments.
Unleash unstoppable marketing success with Validity
Pair DemandTools with other Validity solutions—including BriteVerify for comprehensive email verification and Litmus for powerful email building, testing, and monitoring—so your data stays clean, your campaigns deliver, and your results soar.