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15 Minutes to Email Success in 2024

New Yahoo and Gmail requirements

Yahoo and Gmail have announced new sender requirements. Will you be ready? In this clip, Guy and Marcel Becker of Yahoo break down each part of Yahoo’s sender requirement announcement, including details on authentication, unsubscribing, and complaint rates.

Apple Link Tracking Protection updates

Apple recently shared new updates on their Link Tracking Protection program. In this clip, Guy talks with Jen Partin of Hickory Farms and Michael Daniel of Validity about the updates and how they will affect email marketers.

Hacks to recession-proof your email marketing

Email marketers have a difficult task when navigating economic downturn. How can they increase engagement and sales when customers are cutting back? In this clip, Johanna Morlock-Abbasi of The Bradford Group, shares her actionable hacks for boosting engagement.