Driving ROI: The Business Case for a Comprehensive Email Marketing Platform

Explore the operational and business benefits that can be realized with a comprehensive email marketing platform like Everest.

Email is one of the most effective marketing channels. However, getting the best return from email marketing is challenging and complex, as it is susceptible to many roadblocks.

Hobson & Company, a research firm focused on Return on Investment (ROI) studies, conducted nine in-depth interviews with existing Validity customers to explore how Everest has helped address these challenges and generate measurable results for their email program.

Check out this white paper by Hobson & Company for examples of operational and business benefits real customers have seen using Everest. Customers identified benefits in the areas of expanding reach, improving engagement, and increasing program efficiencies.