Email is one of the most effective marketing channels. However, getting the best return from email marketing is challenging and complex, as it is susceptible to many roadblocks.
Hobson & Company, a research firm focused on Return on Investment (ROI) studies, conducted nine in-depth interviews with existing Validity customers to explore how Everest has helped address these challenges and generate measurable results for their email program.
Check out this white paper by Hobson & Company for examples of operational and business benefits real customers have seen using Everest. Customers identified benefits in the areas of expanding reach, improving engagement, and increasing program efficiencies.READ NOW