Let's start with some background: when was the first-ever email sent?(Required) 1971 1982 1993 1989 Which type of spam trap is most dangerous to a sender’s deliverability?(Required) Recycled spam traps Trap music Typo spam traps Pristine spam traps Which subscriber action does NOT affect sender reputation?(Required) Unsubscribes Complaints Bounces Clicks What percentage of emails never reach subscribers’ inboxes?(Required) 10% 25% 15% Only emails sent from spammers or phishers Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Click rates Bounce rates All of the above Open rates What are the three major email authentication protocols?(Required) SPF, DMARC, DKIM SPF, DMARC, ARC FWB, BDE, WYA BIMI, SPF, DKIM Where should you put your unsubscribe button to minimize subscriber complaints?(Required) In my privacy policy On my website In the email footer In the email header What is the maximum length for subject line text?(Required) The limit does not exist 15-20 characters 35-40 characters 75-80 characters Which is the most commonly used email service provider?(Required) Gmail AOL iCloud Mail Outlook In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Subdomain Situationship domain Parent domain Domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) A record of a customer’s purchase history with your brand A list you purchased from a third-party data aggregator Preferences a subscriber provided via your email preference center A recording of a customer’s call with your support center Which one of the following actions is most likely to land you on a blocklist?(Required) Sending an email campaign that receives low open rates Segmenting your email list by subscriber demographics Sending an email campaign with a broken link Sudden high-volume sending from a new IP address BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Brand Identifiers for Message Identity Bounce Identifiers for Mail Interoperability Bringing Interesting Mailbox Interactions Brand Indicators for Message Identification What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) The percentage of emails sent that did not generate a bounce A sender’s ability to deliver emails to subscribers’ inboxes The percentage of emails that were delivered to the spam folder The percentage of emails sent that were accepted by mailbox providers Which of the following would cause an email to bounce?(Required) The mail server has been sent too many messages within a certain period of time All of the above The subscriber’s mailbox is full Your message is too large
