"(Required)" indicates required fields Let's start with some background: when was the first-ever email sent?(Required) 1993 1971 1989 1982 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Recycled spam traps Typo spam traps Pristine spam traps Trap music Which subscriber action does NOT affect sender reputation?(Required) Unsubscribes Clicks Complaints Bounces What percentage of marketing emails never reach subscribers’ inboxes?(Required) 15% 25% 10% Only emails sent from spammers or phishers Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Click rates Bounce rates Open rates All of the above What are the three major email authentication protocols?(Required) BIMI, SPF, DKIM SPF, DMARC, DKIM FWB, BDE, WYA SPF, DMARC, ARC Where could you put your unsubscribe button to minimize subscriber complaints?(Required) Don't include one In my privacy policy In the email header On my website What is the recommended length for subject line text to minimize subject line truncation?(Required) 75-80 characters The limit does not exist 15-20 characters 35-40 characters Which is the most commonly used mailbox provider?(Required) Outlook AOL Gmail iCloud Mail In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Subdomain Top-level domain Situationship domain Domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) Preferences a subscriber provided via your email preference center A recording of a customer’s call with your support center A record of a customer’s purchase history with your brand A list you purchased from a third-party data aggregator Which one of the following actions is most likely to land you on a blocklist?(Required) Segmenting your email list by subscriber demographics Sudden high-volume sending from a new IP address Sending an email campaign that receives low open rates Sending an email campaign with a broken link BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Bringing Interesting Mailbox Interactions Brand Indicators for Message Identification Bounce Identifiers for Mail Interoperability Brand Identifiers for Message Identity What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) The percentage of emails sent that did not generate a bounce The percentage of emails that were delivered to the spam folder A sender’s ability to deliver emails to subscribers’ inboxes The percentage of emails sent that were accepted by mailbox providers Which of the following would cause an email to bounce?(Required) The subscriber’s mailbox is full All of the above Your message is too large The mail server has been sent too many messages within a certain period of time CommentsThis field is for validation purposes and should be left unchanged.