Email Marketing IQ Quiz "(Required)" indicates required fields Let's start with some background: when was the first-ever email sent?(Required) 1982 1971 1993 1989 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Trap music Pristine spam traps Recycled spam traps Typo spam traps Which subscriber action does NOT affect sender reputation?(Required) Complaints Bounces Clicks Unsubscribes What percentage of marketing emails never reach subscribers’ inboxes?(Required) 10% 25% Only emails sent from spammers or phishers 15% Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Bounce rates Click rates Open rates All of the above What are the three major email authentication protocols?(Required) BIMI, SPF, DKIM SPF, DMARC, ARC FWB, BDE, WYA SPF, DMARC, DKIM Where could you put your unsubscribe button to minimize subscriber complaints?(Required) On my website In my privacy policy In the email header Don't include one What is the recommended length for subject line text to minimize subject line truncation?(Required) The limit does not exist 35-40 characters 75-80 characters 15-20 characters Which is the most commonly used mailbox provider?(Required) AOL Outlook iCloud Mail Gmail In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Situationship domain Domain Top-level domain Subdomain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) A record of a customer’s purchase history with your brand A recording of a customer’s call with your support center Preferences a subscriber provided via your email preference center A list you purchased from a third-party data aggregator Which one of the following actions is most likely to land you on a blocklist?(Required) Sudden high-volume sending from a new IP address Sending an email campaign that receives low open rates Sending an email campaign with a broken link Segmenting your email list by subscriber demographics BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Brand Indicators for Message Identification Bringing Interesting Mailbox Interactions Bounce Identifiers for Mail Interoperability Brand Identifiers for Message Identity What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) A sender’s ability to deliver emails to subscribers’ inboxes The percentage of emails sent that did not generate a bounce The percentage of emails sent that were accepted by mailbox providers The percentage of emails that were delivered to the spam folder Which of the following would cause an email to bounce?(Required) The subscriber’s mailbox is full The mail server has been sent too many messages within a certain period of time Your message is too large All of the above NameThis field is for validation purposes and should be left unchanged.
