Email Marketing IQ Quiz Let's start with some background: when was the first-ever email sent?(Required) 1971 1982 1989 1993 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Pristine spam traps Typo spam traps Recycled spam traps Trap music Which subscriber action does NOT affect sender reputation?(Required) Unsubscribes Bounces Complaints Clicks What percentage of marketing emails never reach subscribers’ inboxes?(Required) 10% 25% 15% Only emails sent from spammers or phishers Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Click rates Open rates Bounce rates All of the above What are the three major email authentication protocols?(Required) BIMI, SPF, DKIM FWB, BDE, WYA SPF, DMARC, DKIM SPF, DMARC, ARC Where could you put your unsubscribe button to minimize subscriber complaints?(Required) In the email header In my privacy policy On my website Don't include one What is the recommended length for subject line text to minimize subject line truncation?(Required) 75-80 characters The limit does not exist 15-20 characters 35-40 characters Which is the most commonly used mailbox provider?(Required) iCloud Mail Gmail AOL Outlook In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Situationship domain Domain Subdomain Top-level domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) A list you purchased from a third-party data aggregator Preferences a subscriber provided via your email preference center A recording of a customer’s call with your support center A record of a customer’s purchase history with your brand Which one of the following actions is most likely to land you on a blocklist?(Required) Sending an email campaign that receives low open rates Sudden high-volume sending from a new IP address Sending an email campaign with a broken link Segmenting your email list by subscriber demographics BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Brand Identifiers for Message Identity Bringing Interesting Mailbox Interactions Bounce Identifiers for Mail Interoperability Brand Indicators for Message Identification What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) A sender’s ability to deliver emails to subscribers’ inboxes The percentage of emails sent that did not generate a bounce The percentage of emails sent that were accepted by mailbox providers The percentage of emails that were delivered to the spam folder Which of the following would cause an email to bounce?(Required) The subscriber’s mailbox is full Your message is too large All of the above The mail server has been sent too many messages within a certain period of time PhoneThis field is for validation purposes and should be left unchanged.
