Email Marketing IQ Quiz Let's start with some background: when was the first-ever email sent?(Required) 1993 1989 1982 1971 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Recycled spam traps Pristine spam traps Trap music Typo spam traps Which subscriber action does NOT affect sender reputation?(Required) Clicks Unsubscribes Bounces Complaints What percentage of marketing emails never reach subscribers’ inboxes?(Required) 10% Only emails sent from spammers or phishers 15% 25% Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Open rates All of the above Bounce rates Click rates What are the three major email authentication protocols?(Required) SPF, DMARC, ARC BIMI, SPF, DKIM FWB, BDE, WYA SPF, DMARC, DKIM Where could you put your unsubscribe button to minimize subscriber complaints?(Required) Don't include one In the email header In my privacy policy On my website What is the recommended length for subject line text to minimize subject line truncation?(Required) 35-40 characters 75-80 characters The limit does not exist 15-20 characters Which is the most commonly used mailbox provider?(Required) Gmail Outlook AOL iCloud Mail In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Top-level domain Situationship domain Domain Subdomain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) A list you purchased from a third-party data aggregator A recording of a customer’s call with your support center Preferences a subscriber provided via your email preference center A record of a customer’s purchase history with your brand Which one of the following actions is most likely to land you on a blocklist?(Required) Sudden high-volume sending from a new IP address Sending an email campaign with a broken link Sending an email campaign that receives low open rates Segmenting your email list by subscriber demographics BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Bounce Identifiers for Mail Interoperability Brand Indicators for Message Identification Brand Identifiers for Message Identity Bringing Interesting Mailbox Interactions What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) A sender’s ability to deliver emails to subscribers’ inboxes The percentage of emails sent that were accepted by mailbox providers The percentage of emails that were delivered to the spam folder The percentage of emails sent that did not generate a bounce Which of the following would cause an email to bounce?(Required) The mail server has been sent too many messages within a certain period of time Your message is too large All of the above The subscriber’s mailbox is full CommentsThis field is for validation purposes and should be left unchanged.
