Email Marketing IQ Quiz Let's start with some background: when was the first-ever email sent?(Required) 1982 1993 1989 1971 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Recycled spam traps Pristine spam traps Trap music Typo spam traps Which subscriber action does NOT affect sender reputation?(Required) Bounces Unsubscribes Complaints Clicks What percentage of marketing emails never reach subscribers’ inboxes?(Required) 10% 15% 25% Only emails sent from spammers or phishers Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) All of the above Bounce rates Open rates Click rates What are the three major email authentication protocols?(Required) SPF, DMARC, DKIM SPF, DMARC, ARC BIMI, SPF, DKIM FWB, BDE, WYA Where could you put your unsubscribe button to minimize subscriber complaints?(Required) On my website Don't include one In my privacy policy In the email header What is the recommended length for subject line text to minimize subject line truncation?(Required) 75-80 characters 15-20 characters 35-40 characters The limit does not exist Which is the most commonly used mailbox provider?(Required) Gmail AOL iCloud Mail Outlook In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Subdomain Domain Top-level domain Situationship domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) A record of a customer’s purchase history with your brand Preferences a subscriber provided via your email preference center A list you purchased from a third-party data aggregator A recording of a customer’s call with your support center Which one of the following actions is most likely to land you on a blocklist?(Required) Sending an email campaign that receives low open rates Sending an email campaign with a broken link Sudden high-volume sending from a new IP address Segmenting your email list by subscriber demographics BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Brand Indicators for Message Identification Bringing Interesting Mailbox Interactions Brand Identifiers for Message Identity Bounce Identifiers for Mail Interoperability What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) The percentage of emails sent that were accepted by mailbox providers The percentage of emails sent that did not generate a bounce The percentage of emails that were delivered to the spam folder A sender’s ability to deliver emails to subscribers’ inboxes Which of the following would cause an email to bounce?(Required) All of the above The mail server has been sent too many messages within a certain period of time The subscriber’s mailbox is full Your message is too large PhoneThis field is for validation purposes and should be left unchanged.
