Email Marketing IQ Quiz "(Required)" indicates required fields Let's start with some background: when was the first-ever email sent?(Required) 1989 1993 1971 1982 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Typo spam traps Pristine spam traps Recycled spam traps Trap music Which subscriber action does NOT affect sender reputation?(Required) Clicks Unsubscribes Bounces Complaints What percentage of marketing emails never reach subscribers’ inboxes?(Required) Only emails sent from spammers or phishers 15% 25% 10% Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Open rates All of the above Click rates Bounce rates What are the three major email authentication protocols?(Required) SPF, DMARC, DKIM SPF, DMARC, ARC FWB, BDE, WYA BIMI, SPF, DKIM Where could you put your unsubscribe button to minimize subscriber complaints?(Required) In the email header Don't include one On my website In my privacy policy What is the recommended length for subject line text to minimize subject line truncation?(Required) 75-80 characters 15-20 characters The limit does not exist 35-40 characters Which is the most commonly used mailbox provider?(Required) Outlook iCloud Mail AOL Gmail In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Subdomain Situationship domain Domain Top-level domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) A recording of a customer’s call with your support center Preferences a subscriber provided via your email preference center A list you purchased from a third-party data aggregator A record of a customer’s purchase history with your brand Which one of the following actions is most likely to land you on a blocklist?(Required) Sending an email campaign that receives low open rates Segmenting your email list by subscriber demographics Sudden high-volume sending from a new IP address Sending an email campaign with a broken link BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Brand Indicators for Message Identification Brand Identifiers for Message Identity Bounce Identifiers for Mail Interoperability Bringing Interesting Mailbox Interactions What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) The percentage of emails sent that did not generate a bounce The percentage of emails sent that were accepted by mailbox providers The percentage of emails that were delivered to the spam folder A sender’s ability to deliver emails to subscribers’ inboxes Which of the following would cause an email to bounce?(Required) The subscriber’s mailbox is full Your message is too large All of the above The mail server has been sent too many messages within a certain period of time PhoneThis field is for validation purposes and should be left unchanged.
