Email Marketing IQ Quiz "(Required)" indicates required fields Let's start with some background: when was the first-ever email sent?(Required) 1993 1989 1982 1971 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Recycled spam traps Pristine spam traps Trap music Typo spam traps Which subscriber action does NOT affect sender reputation?(Required) Clicks Unsubscribes Complaints Bounces What percentage of marketing emails never reach subscribers’ inboxes?(Required) 25% 10% 15% Only emails sent from spammers or phishers Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Click rates All of the above Open rates Bounce rates What are the three major email authentication protocols?(Required) FWB, BDE, WYA SPF, DMARC, DKIM BIMI, SPF, DKIM SPF, DMARC, ARC Where could you put your unsubscribe button to minimize subscriber complaints?(Required) In my privacy policy Don't include one On my website In the email header What is the recommended length for subject line text to minimize subject line truncation?(Required) The limit does not exist 75-80 characters 35-40 characters 15-20 characters Which is the most commonly used mailbox provider?(Required) Outlook Gmail AOL iCloud Mail In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Domain Top-level domain Subdomain Situationship domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) A record of a customer’s purchase history with your brand A list you purchased from a third-party data aggregator Preferences a subscriber provided via your email preference center A recording of a customer’s call with your support center Which one of the following actions is most likely to land you on a blocklist?(Required) Segmenting your email list by subscriber demographics Sudden high-volume sending from a new IP address Sending an email campaign with a broken link Sending an email campaign that receives low open rates BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Bounce Identifiers for Mail Interoperability Bringing Interesting Mailbox Interactions Brand Identifiers for Message Identity Brand Indicators for Message Identification What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) The percentage of emails sent that were accepted by mailbox providers The percentage of emails sent that did not generate a bounce The percentage of emails that were delivered to the spam folder A sender’s ability to deliver emails to subscribers’ inboxes Which of the following would cause an email to bounce?(Required) The subscriber’s mailbox is full The mail server has been sent too many messages within a certain period of time All of the above Your message is too large PhoneThis field is for validation purposes and should be left unchanged.