"(Required)" indicates required fields Let's start with some background: when was the first-ever email sent?(Required) 1993 1989 1982 1971 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Trap music Recycled spam traps Pristine spam traps Typo spam traps Which subscriber action does NOT affect sender reputation?(Required) Unsubscribes Clicks Complaints Bounces What percentage of marketing emails never reach subscribers’ inboxes?(Required) Only emails sent from spammers or phishers 25% 10% 15% Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Bounce rates Open rates Click rates All of the above What are the three major email authentication protocols?(Required) SPF, DMARC, ARC BIMI, SPF, DKIM SPF, DMARC, DKIM FWB, BDE, WYA Where could you put your unsubscribe button to minimize subscriber complaints?(Required) In my privacy policy Don't include one In the email header On my website What is the recommended length for subject line text to minimize subject line truncation?(Required) The limit does not exist 75-80 characters 35-40 characters 15-20 characters Which is the most commonly used mailbox provider?(Required) Gmail Outlook iCloud Mail AOL In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Top-level domain Subdomain Situationship domain Domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) A list you purchased from a third-party data aggregator A record of a customer’s purchase history with your brand Preferences a subscriber provided via your email preference center A recording of a customer’s call with your support center Which one of the following actions is most likely to land you on a blocklist?(Required) Sending an email campaign that receives low open rates Segmenting your email list by subscriber demographics Sending an email campaign with a broken link Sudden high-volume sending from a new IP address BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Brand Indicators for Message Identification Bounce Identifiers for Mail Interoperability Bringing Interesting Mailbox Interactions Brand Identifiers for Message Identity What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) The percentage of emails sent that did not generate a bounce A sender’s ability to deliver emails to subscribers’ inboxes The percentage of emails that were delivered to the spam folder The percentage of emails sent that were accepted by mailbox providers Which of the following would cause an email to bounce?(Required) The subscriber’s mailbox is full Your message is too large All of the above The mail server has been sent too many messages within a certain period of time
