Email Marketing IQ Quiz Let's start with some background: when was the first-ever email sent?(Required) 1989 1971 1993 1982 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Pristine spam traps Trap music Typo spam traps Recycled spam traps Which subscriber action does NOT affect sender reputation?(Required) Unsubscribes Bounces Clicks Complaints What percentage of marketing emails never reach subscribers’ inboxes?(Required) 25% Only emails sent from spammers or phishers 15% 10% Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Bounce rates Open rates Click rates All of the above What are the three major email authentication protocols?(Required) SPF, DMARC, DKIM BIMI, SPF, DKIM SPF, DMARC, ARC FWB, BDE, WYA Where could you put your unsubscribe button to minimize subscriber complaints?(Required) On my website In the email header Don't include one In my privacy policy What is the recommended length for subject line text to minimize subject line truncation?(Required) 75-80 characters 35-40 characters The limit does not exist 15-20 characters Which is the most commonly used mailbox provider?(Required) Gmail AOL iCloud Mail Outlook In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Top-level domain Subdomain Domain Situationship domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) Preferences a subscriber provided via your email preference center A list you purchased from a third-party data aggregator A record of a customer’s purchase history with your brand A recording of a customer’s call with your support center Which one of the following actions is most likely to land you on a blocklist?(Required) Sending an email campaign with a broken link Sending an email campaign that receives low open rates Sudden high-volume sending from a new IP address Segmenting your email list by subscriber demographics BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Bounce Identifiers for Mail Interoperability Brand Identifiers for Message Identity Brand Indicators for Message Identification Bringing Interesting Mailbox Interactions What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) The percentage of emails that were delivered to the spam folder The percentage of emails sent that did not generate a bounce A sender’s ability to deliver emails to subscribers’ inboxes The percentage of emails sent that were accepted by mailbox providers Which of the following would cause an email to bounce?(Required) All of the above The subscriber’s mailbox is full Your message is too large The mail server has been sent too many messages within a certain period of time PhoneThis field is for validation purposes and should be left unchanged.
