Email Marketing IQ Quiz Let's start with some background: when was the first-ever email sent?(Required) 1989 1971 1993 1982 Hitting this spam trap type can result in your domain or sending IP address being immediately blocklisted.(Required) Recycled spam traps Trap music Pristine spam traps Typo spam traps Which subscriber action does NOT affect sender reputation?(Required) Clicks Unsubscribes Bounces Complaints What percentage of marketing emails never reach subscribers’ inboxes?(Required) 25% 10% 15% Only emails sent from spammers or phishers Which traditional email metric has been inflated by Apple’s Mail Privacy Protection?(Required) Open rates Bounce rates All of the above Click rates What are the three major email authentication protocols?(Required) BIMI, SPF, DKIM FWB, BDE, WYA SPF, DMARC, DKIM SPF, DMARC, ARC Where could you put your unsubscribe button to minimize subscriber complaints?(Required) On my website In the email header In my privacy policy Don't include one What is the recommended length for subject line text to minimize subject line truncation?(Required) 15-20 characters 75-80 characters The limit does not exist 35-40 characters Which is the most commonly used mailbox provider?(Required) Outlook Gmail AOL iCloud Mail In the email address 'info@validity.com', what is the section to the RIGHT of the @ symbol called?(Required) Subdomain Domain Top-level domain Situationship domain Many senders are now using zero-party data to deliver more advanced email personalization. What is an example of zero-party data?(Required) Preferences a subscriber provided via your email preference center A list you purchased from a third-party data aggregator A record of a customer’s purchase history with your brand A recording of a customer’s call with your support center Which one of the following actions is most likely to land you on a blocklist?(Required) Sending an email campaign that receives low open rates Segmenting your email list by subscriber demographics Sending an email campaign with a broken link Sudden high-volume sending from a new IP address BIMI is one of the hottest specifications for emails and allows senders to display their logo next to their emails in subscribers’ inboxes. What does BIMI stand for?(Required) Bringing Interesting Mailbox Interactions Bounce Identifiers for Mail Interoperability Brand Identifiers for Message Identity Brand Indicators for Message Identification What does email deliverability measure? (Hint: This isn’t the same as delivery.)(Required) The percentage of emails sent that were accepted by mailbox providers A sender’s ability to deliver emails to subscribers’ inboxes The percentage of emails that were delivered to the spam folder The percentage of emails sent that did not generate a bounce Which of the following would cause an email to bounce?(Required) Your message is too large The mail server has been sent too many messages within a certain period of time All of the above The subscriber’s mailbox is full EmailThis field is for validation purposes and should be left unchanged.
