Advanced deliverability tools that enhance your Litmus workflows.
October 16, 2023
Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...
August 30, 2023
We recently announced that we are making changes to our Universal Feedback Loop service. We recognize that our announcement raised some discussion in the...
April 26, 2023
The average inbox placement rate (IPR) for email marketing programs around the world is 84.8 percent. This means one in...
March 30, 2023
You can write the most convincing and well-targeted email to your customer, but it won’t mean anything if the email never reaches them. Email deliverability...
March 14, 2023
Is it possible that your emails are being mistaken for spam? Avoiding spam filters is an ongoing challenge for marketers. The...
February 23, 2023
When you send an email and it’s returned with either a soft or hard bounce (more on that later), you need to take immediate...
October 13, 2022
Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed normal delivery rates. After...
July 7, 2021
The 2020/21 pandemic has seen an upheaval in how email marketers interact with their subscribers. Message relevance and trust are the new cornerstones, and...
April 20, 2021
We were recently joined on State of Email Live by two global deliverability experts: Steve Henderson, Head of Deliverability at Emarsys,...
August 18, 2020
It’s here. After months of hard work in one of the strangest and challenging years experienced, we’ve combined (and improved) the best features of the...