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Validity Blog

June 2, 2025

Why You Shouldn't Buy Email Lists

Buying email lists for marketing seems like a quick fix. It offers instant contacts, fast growth, and less effort, but this shortcut can lead to poor engagement, damaged deliverability, and possible legal trouble. Risks associated with purchased lists How to organically grow your email list How to manage your...

By Validity

Most popular

Unlocking Email Accessibility for All: What the European Accessibility Act...

Keeping the Inbox Safe: Microsoft’s New Bulk Email Rules Explained...

Why You Shouldn't Buy Email Lists...
Email Deliverability

May 27, 2025

Mailbox Provider Roundtable: Recapping Microsoft, Gmail, and Yahoo’s Thoughts on New Bulk Sender Requirements

The email marketing sector wasn’t surprised by Microsoft's announcement to join Gmail and Yahoo in setting requirements for bulk senders. Yet, it

By Matt Shore (Content Marketer)

Email Infrastructure and Service Providers

May 9, 2025

Keeping the Inbox Safe: Microsoft’s New Bulk Email Rules Explained

Microsoft has finally joined the bulk sender requirement club! After the announcement and implementation of Gmail and Yahoo’s bulk sender requirements, email experts...

By Julie Stuck (Senior Email Strategist)

Email Deliverability

April 29, 2025

The BIMI Battle: An Analysis of BIMI Adoption and Implementation

Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...

By Rafael Viana (Sr. Email Strategist)

AI

April 14, 2025

The Top 5 Things Executives Should Consider When Implementing AI

Artificial intelligence (AI) is transforming industries, enabling businesses to automate tasks, enhance decision-making, and uncover new growth opportunities. However, successful AI...

By Olivia Hinkle (Director, Product Marketing)

Email Deliverability

April 9, 2025

Improving Email Engagement by Understanding Negative Signals

The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...

By Megan Farquharson (Email Strategist)

Sales Productivity

April 1, 2025

How to Update Your Salesforce Pipeline in Minutes, Not Hours

A well-maintained and accurate sales pipeline is crucial for sales reps to maximize efficiency, predict revenue, and close deals effectively. But maintaining...

By Andrew Fragias (Product Manager)

Email List Hygiene

March 27, 2025

How to Explain Email Sunsetting to Your Boss

Email marketing is a powerful tool for businesses. However, email programs require regular upkeep, particularly when it comes to managing unengaged subscribers.

By Julie Stuck (Email Strategist)

Email Marketing

March 20, 2025

CRMs, CDPs, ESPs, and Everest: Demystifying the Martech Stack

Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...

By Danielle Gallant (Senior Email Strategist)

Sales Productivity

March 17, 2025

The Hidden Productivity Pitfalls of Salesforce List Views

Salesforce list views are essential for users who need to filter, view, and update records efficiently. However, despite their benefits, list...

By Andrew Fragias (Product Manager)