WEBINAR

Peak Sales, Peak Performance

28 October, 2021 – 3:30pm AEST

Email marketers know of the challenges email campaigns face, which increase as they approach peak sales season.

Starting in mid-October and lasting well into the new year, we see sales around holidays like Diwali, Click Frenzy, Singles Day and Chinese New Year as well as more global holidays like Black Friday, Cyber Monday, and Christmas. The rise in the number of offers, discounts, countdowns, and “last chance” emails hitting inboxes at this time can cause subscriber fatigue, leading to higher complaint rates and lower engagement. Cue deliverability problems and a downturn in ROI.

Alex Coussy from Camilla Australia and Angel Khong from David Jones will join Validity’s Guy Hanson and William Zhang to discuss what these challenges are and how email marketers can prepare for them, as well as:

  • What is the biggest mistake Click Frenzy email senders make?
  • How is Apple MPP going to impact the use of countdown timers?
  • Which event is bigger than Black Friday, and what unique deliverability challenges does it pose?

Reserve your seat today!

Register Now!

MEET THE SPEAKERS

Guy Hanson

VP of Customer Engagement, Validity

William Zhang

Senior Account Executive, Validity

Alex Coussey

Head of CRM Marketing, CAMILLA

Angel Khong

CRM & Loyalty Data Lead, David Jones

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time