Heads up email senders: old engagement tactics, ho-hum content, and outdated performance metrics just don’t cut it in 2024.
To take your email program to the next level (and stay a step ahead of hungry competitors), download the Ultimate Email Marketing Toolkit.
This all-in-one kit provides expert guidance to master email’s latest challenges, including Apple’s MPP, consumer privacy laws, BIMI, and more.
1. eBook: I’ve Gotta BIMI
Any sender trying to capture attention in a chaotic inbox needs to get familiar with BIMI—and fast. This eBook breaks down the technology, why it’s important, and how to adopt BIMI today.
2. Webinar: State of Email: LTP: Link Tracking Protection/Less Tracking Personalization
Learn why is Apple introducing LTP, how will it work and if there will be an impact for email marketers. Also, hear form our experts what changes you will need to make and how deliverability will be affectedby all these.
3. Guide: Zero-ing in on Zero-Party Data
Subscribers expect personalized emails from brands. But privacy laws, Apple’s Mail Privacy Protection (MPP), and the elimination of third-party cookies make it tough to deliver. The answer? Zero-party data. Follow this guide to implement a solid strategy for data’s new gold standard.