Peak Sale, Peak Performance

A survival guide for the peak sales season.

Anyone running an international email program knows it comes with its many challenges, and these challenges only increase as peak sales season approaches.

Peak sales season starts in mid-October and lasts until mid-February, including local holidays like Diwali, Click Frenzy, Singles Day, and El Buen Fin, as well as more global holidays like Black Friday, Cyber Monday, and Christmas. The rise in offers, discounts, countdowns, and “last chance” emails this time of year causes subscriber fatigue, which leads to higher complaint rates and lower engagement. Cue deliverability problems and a downturn in ROI.

That’s why we’ve developed Peak Sale, Peak Performance – a survival guide for the peak sales season.

In this report, we consider some of the most important global retail events in Q4, the challenges and opportunities they present, and how email marketers can prepare for them.