eBook

Peak Sale, Peak Performance

A survival guide for the peak sales season.

Anyone running an international email program knows it comes with its many challenges, and these challenges only increase as peak sales season approaches.

Peak sales season starts in mid-October and lasts until mid-February, including local holidays like Diwali, Click Frenzy, Singles Day, and El Buen Fin, as well as more global holidays like Black Friday, Cyber Monday, and Christmas. The rise in offers, discounts, countdowns, and “last chance” emails this time of year causes subscriber fatigue, which leads to higher complaint rates and lower engagement. Cue deliverability problems and a downturn in ROI.

That’s why we’ve developed Peak Sale, Peak Performance – a survival guide for the peak sales season.

In this report, we consider some of the most important global retail events in Q4, the challenges and opportunities they present, and how email marketers can prepare for them.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time