Artificial Intelligence (AI) has been a big buzzword in the industry lately, but what exactly is AI and what impact can it have on a program?
To find out, Return Path partnered with market research and advisory agency The Relevancy Group to explore numerous questions about the intersection of AI and email deliverability. The Relevancy Group’s latest report—Optimizing Email Deliverability with AI, uncovers how marketers are using AI to optimize the performance of their email program, including: