DESIGN IMPACTS ENGAGEMENT
We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that means: Low engagement, spam complaints, tanked deliverability, and yes…lots and lots of lost revenue.
Luckily, our survey provided some pretty great results, including a rather startling finding that nearly 40% of recipients find marketing emails not well designed for their mobile device.