Gmail Tabs Don’t Stop Shoppers: So Far So Good for Email Marketers
Gmail’s July 22nd rollout of Tabs, which organizes inbound messages by category, was closely watched by marketers who worried that commercial email delivered to subscribers’ Promotions tab would be out-of-sight, out-of-mind. Some pundits predicted a sharp fall-off in email marketing performance to Gmail users as offers disappeared from the inbox
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