Frequency Matters

Email send frequency requires a delicate balance. Send too little and you miss out on sales opportunities, leaving money on the table. Send too much and your customers could become annoyed, leading to complaints, list churn, and deliverability issues.

In this report, we’ll explore the keys to optimizing email send frequency, including:

  • The effects of both under- and overmailing, and how tipping the balance in either direction can undermine the effectiveness of your email program.
  • Commonly held (but highly inaccurate) beliefs related to engagement and subscriber complaints.
  • Key findings from our study of major retailers’ sending frequency and the resulting subscriber complaints.



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features