Email Marketing for Retailers

The complete guide to maximizing your email ROI

Compared to flashier channels like commercial advertising and social media, email might seem like an unlikely place to focus your marketing efforts. However, email not only produces the highest ROI, it is also consumers’ preferred marketing channel to interact with brands.

In order to help retailers make the most of this important channel, we have created our latest guide—Email Marketing for Retailers. In this ebook, we walk retailers through the ins and outs of an effective email program, including:

  • Why messages get blocked from the inbox and how to protect your messages
  • How to measure and improve your customer engagement
  • Resources and tactics to keep your program best in class



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features