Report

Email Benchmarking Report 2021

This DMA research establishes a strong foundation for analysing and enhancing your email programs' recent performance.

With the almost unprecedented events of 2020, email marketers were asked to think very differently about how they communicate with their customers, and many seemingly welcomed the challenge. Now we have the benchmark metrics to prove it, with this comprehensive DMA report based on cross-ESP data.

Despite these major upheavals, email reinforced its status as preferred marketing channel, generating strong delivery, open and click rates – despite the pressure of big increases in global volumes – and the report provides expert analysis of the year-on-year variances, and the underlying trends that have shaped them.

It also considers how changes in the privacy landscape will have a future impact on the usefulness of some metrics like opens, while increasing the importance of others like deliverability and click-throughs. Apple’s Tim Cook said “Privacy means people know what they’re signing up for.” Greater transparency around why personal data is collected, and how it will be used, will automatically move the needle for these metrics.
The Email Benchmarking 2021 report provides key insights into how email marketers can start achieving these shifts right now.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time