Email preference centers. Most businesses have one, but few take the time to fully optimize these pages.
As a result, marketers miss valuable opportunities to learn about their audience, build consumer trust, and increase email engagement.
It’s time to power up your preference center.
Apple’s MPP, new privacy laws, and the disappearance of third-party cookies mean senders need preference center data to deliver relevant, personalized content that wins clicks and conversions.
Plus, don’t you want to give your audience options to improve their experience before hitting the unsubscribe button?
For easy steps to take your preference center to full power, follow this checklist.
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Get your checklist today!